Italian Winery Best Seller

Italian Winery Best Seller

The famous OTELLO CECI 1813 Lambrusco, the feather in the cap of the CECI 1938 Italian winery, a company with an 80-year history has been confirmed as the best-seller in China for 2020.

CECI 1938 exports the culture of Italian excellence and the typical flavours of the Bel Paese, of which Lambrusco is an outstanding example. With OTELLO CECI 1813, the company has gone further, combining the quality of the product with particular attention to the bottle design, the only one in the world with a square base.

An expression of contemporary lifestyle, with CECI 1938 Lambrusco becomes the manifesto for a young, carefree lifestyle, a true ode to the conviviality and joy that this wine expresses through the charm of its red bubbles. Lambrusco is also one of the few red wines that should be served and tasted cold.

With the hashtags #LambruscoTasteOfItaly and #LambruscoCeciPeople CECI 1938 invites wine enthusiasts and the curious to share their affinity with this lifestyle and join the global community.

"We're proud of our Lambrusco, which has been a speciality of ours for over 80 years. Over time, we've carefully developed it to make it ever more appealing and, above all, suited to different food pairings. Today, OTELLO CECI is unique and unmistakable. We've been exporting it to China for around a decade, and since 2018 in partnership with ROYI Fine Wine -- BUTTIS IF&B. It's enjoyed by a young public, who recognise its inimitable lightness and flavour, a real Italian product, capable of taking centre stage in unforgettable moments", says Maria Paola Ceci, President of CECI 1938.

"A glass of Ceci Lambrusco is more than just a glass of wine. Lambrusco is perfect for entertaining company because it encourages a smile, fuels happiness, and generates optimism. It makes you see the world in red and live the days with the typical lightness of its bubbles", adds Maria Teresa Ceci, CEO of Ceci 1938.

Among friends, with the family, for an "Italian Style" aperitif, over lunch or dinner, OTELLO CECI captivates with its fruity notes such as cherry and berries like blackberry and strawberry. Hints of floral violet notes accompany the pleasantly spicy, mineral finish.

The ultimate Lambrusco with a multifaceted personality, OTELLO CECI has a rich palette of colours, from the intense ruby red of the nectar to the lighter crimson of the froth that forms when pouring and lights up the glass brilliantly. A lively, full-bodied wine with a sparkling, social character and a smooth flavour, to be enjoyed cold.

A wine of contrasts, whose exuberant personality blends perfectly with the minimalist contours of a stylish bottle. The latter is given a bold touch by the unusual square base, a regular, discreet shape that is adopted on the labels, where the words toy with one another in an exchange between positive and negative, black and gold with a vintage effect that celebrates Otello Ceci, the creative visionary who founded the winery.

Cantine CECI 1938, an international winery for over 80 years, brings the passion of Italian tradition to the world, together with a forward-looking vision and a relentless desire for innovation. CECI 1938 produces one of the world's best-loved Lambrusco wines -- the famous red bubbles -- a wine that the company has transformed over time into a unique nectar, setting new standards of recognisability. It's a smooth wine, an ode to conviviality that lends itself beautifully to pairing; a true icon of the winery's modernity.

CECI's Lambrusco wines include the OTELLO CECI 1813 Edition NerodiLambrusco and Lambrusco, BRUNO CECI Lambrusco Spumante Brut, TERRE VERDIANE 1813 Lambrusco, 27 OPERE Lambrusco, and ON'I OTELLON'ICE Lambrusco Spumante Demi-Sec.

The Ceci winery, established in 1938 by Otello Ceci, experienced an initial period of growth in the 1960s under Otello's sons Bruno and Giovanni, who made their mark on the company for the next twenty years.